Want A Thriving Coffee Shop? Open Next To A Starbucks [Coffee]
The funny thing about Starbucks is it’s helped to create a coffee culture filled with a significant number of people who don’t actually like Starbucks—which means that, despite conventional wisdom, it’s actually a good thing to be a mom & pop coffee shop with a Starbucks nearby, writes Slate. Instead of stealing your business, you get the spillover from their store. “They’ll do all of your marketing for you, and your sales will soar.”
That’s certainly how it worked out for Hyman….
